Technological Convergence
Technological convergence is extremely important for radio 1, this due to the fact that there are know other radio stations in which they need to compete with, this through advertising. If radio 1 stuck to only one method of advertisement then it is less likely that people would hear about there show. Added to this if radio 1 stays in touch with new technology and attracts its audience through different forms of entertainment then it is more likely that one of the technologies and methods of listening to the radio will appeal to that audience. However I believe radio 1, whose institution is the BBC advertises mainly to the younger generation, this due to the fact that younger people are not afraid of new advances in technology and are prepared to hear about new things.
Radio 1 does this through its convergence within the technologies; the most popular ways to now listen to the radio are now through the internet and by downloading podcasts. These are more interactive forms of listening to the radio where the audience can get involved and leave comments if they wish. Also to make the audience feel welcomed and safe with the presenters there are now competitions in which the audience can join and at any point the audience can text and ring in. Also there are now webcams which have been placed in the presenters houses and have been placed in the studio, this means the audience can see the presenters at home and at work and will feel more knowledgeable about them. Radio 1 stays in touch with the local news, it performs at local gigs and fund raises ( these including the audience), this sometimes helping radio 1 to place themselves in the public eye and to sell themselves to the audience as they do so.
Even thought radio 1 now advertises more towards the younger generation it allows itself to sell to a higher class (working-class) rather than the lower-classes, this by using the internet for most of its products. There are many people that do not have the internet and therefore cannot experience the same comfort of radio 1 through all its technologies. Added to this many people do not have cars and will not be able to listen to the radio through this.
The internet is now one of the most popular ways to listen to the radio, this through listen again and listen now. With this the audience can access and what a show or if they have missed a show listen to it again through the internet. This will appeal to a wide variety of people, for example people at work or teenagers who use sites such as face book and bebo. It means that the audience can multi-task and listen to the radio at the same time as doing something else on there computer. However this means of listening to the internet is not portable, unlike MP3 Players such as i-Pods where podcasts ca be stored from the internet and taken to where even you go. Added to this the audience can then customize there shows after picking there favourite ones. It is a straightforward way to download and there is good EPG. This also applies for radio through your mobile phone, however the signal sometimes fails.
Radio 1 used many forms of technology to appeal to its audience, however I believe that listening through DAB and Analogue radio is now becoming less popular, this due to the new methods that people are adapting to. The old methods of listening to the radio also were hard to tune, they cost money, they had no visual and they were also impersonal and did not have rewind.
Also Radio 1 advertises in places such as cinemas and through DVD’s and even on the side of cars. It makes sure that it is there for people to see and allows itself to mix into there lives. Audience also have the choice of when they wish to listen to the show and are given the times in which each DJ will be on, each DJ has its own show, the methods and music behind each show are also different. Each presenter is given their own personality and they use this to advertise themselves to the audience.
Overall without the audience’s input into radio 1 there would be no show, the way in which each radio show is given its own advertising stream means that the audience are separated into categories of their favourite show/ presenter, added to this the technology they listen to the show through also creates groups of listeners. Without the technological convergence radio 1 may have less audience as they have less technology and advertising methods to appeal to them.
Technological convergence is extremely important for radio 1, this due to the fact that there are know other radio stations in which they need to compete with, this through advertising. If radio 1 stuck to only one method of advertisement then it is less likely that people would hear about there show. Added to this if radio 1 stays in touch with new technology and attracts its audience through different forms of entertainment then it is more likely that one of the technologies and methods of listening to the radio will appeal to that audience. However I believe radio 1, whose institution is the BBC advertises mainly to the younger generation, this due to the fact that younger people are not afraid of new advances in technology and are prepared to hear about new things.
Radio 1 does this through its convergence within the technologies; the most popular ways to now listen to the radio are now through the internet and by downloading podcasts. These are more interactive forms of listening to the radio where the audience can get involved and leave comments if they wish. Also to make the audience feel welcomed and safe with the presenters there are now competitions in which the audience can join and at any point the audience can text and ring in. Also there are now webcams which have been placed in the presenters houses and have been placed in the studio, this means the audience can see the presenters at home and at work and will feel more knowledgeable about them. Radio 1 stays in touch with the local news, it performs at local gigs and fund raises ( these including the audience), this sometimes helping radio 1 to place themselves in the public eye and to sell themselves to the audience as they do so.
Even thought radio 1 now advertises more towards the younger generation it allows itself to sell to a higher class (working-class) rather than the lower-classes, this by using the internet for most of its products. There are many people that do not have the internet and therefore cannot experience the same comfort of radio 1 through all its technologies. Added to this many people do not have cars and will not be able to listen to the radio through this.
The internet is now one of the most popular ways to listen to the radio, this through listen again and listen now. With this the audience can access and what a show or if they have missed a show listen to it again through the internet. This will appeal to a wide variety of people, for example people at work or teenagers who use sites such as face book and bebo. It means that the audience can multi-task and listen to the radio at the same time as doing something else on there computer. However this means of listening to the internet is not portable, unlike MP3 Players such as i-Pods where podcasts ca be stored from the internet and taken to where even you go. Added to this the audience can then customize there shows after picking there favourite ones. It is a straightforward way to download and there is good EPG. This also applies for radio through your mobile phone, however the signal sometimes fails.
Radio 1 used many forms of technology to appeal to its audience, however I believe that listening through DAB and Analogue radio is now becoming less popular, this due to the new methods that people are adapting to. The old methods of listening to the radio also were hard to tune, they cost money, they had no visual and they were also impersonal and did not have rewind.
Also Radio 1 advertises in places such as cinemas and through DVD’s and even on the side of cars. It makes sure that it is there for people to see and allows itself to mix into there lives. Audience also have the choice of when they wish to listen to the show and are given the times in which each DJ will be on, each DJ has its own show, the methods and music behind each show are also different. Each presenter is given their own personality and they use this to advertise themselves to the audience.
Overall without the audience’s input into radio 1 there would be no show, the way in which each radio show is given its own advertising stream means that the audience are separated into categories of their favourite show/ presenter, added to this the technology they listen to the show through also creates groups of listeners. Without the technological convergence radio 1 may have less audience as they have less technology and advertising methods to appeal to them.
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